Ipsos will be giving attendees a glimpse into Purina US's journey in leveraging Generative AI (Gen AI) to pioneer a faster and more efficient approach to pet food innovation. This journey represents a significant shift in how most companies ideate, evaluate, and innovate. We worked with this partner to navigate uncharted territory: generating novel product ideas and accelerating data analysis to offer more informed, strategic decisions. The Purina US innovation journey included Ipsos’ Gen AI Innovation approach (we call it Innoexplorer), working with people, to build new and untried innovation ideas. Next, we leveraged Ipsos’ 'PersonaBots', AI-powered digital representations of key customer segments. These PersonaBots were instrumental in bringing to life the emergent segments; we could interact with them and work with them to generate further ideas. A PersonaBot can be asked a question, and it will “answer” through the personality/motivations/preferences of its Persona. Finally, AI was used to curate Purina’s existing data, which unlocked valuable information and insights that would otherwise have remained hidden in vast data sets. This presentation promises to offer an insightful look into a unique Innovation journey, delving into new innovative tools, some lessons learned along the way, and how we see Gen AI revolutionizing the marketing research landscape.
Executive Vice President, Innovation Lead Canada, Ipsos
Kelly sits on the Canadian Executive Team at Ipsos, overseeing the Innovation practice for Ipsos in Canada. She is responsible for ensuring best in class delivery against client needs, successful integration of new and evolved Ipsos products into the local market, and for sustaining business growth. She leads a talented team and manages the practice's P&L. Kelly is an experienced Innovation and Research Consultant with 20+ years of expertise in the CPG, Food Service and Services industries. She specializes in helping clients achieve business growth through successful innovation, brand renovation, and brand equity building. Kelly has served as a key advisor to multinational companies, providing valuable insights and guidance to optimize their innovations in the market. She has also played a pivotal role in revamping new product development practices and protocols, resulting in greater ROI from innovation endeavors. Kelly is a trusted consultant in the field of innovation, known for