In this session, TD's Amy Loyst along with Kyle Davies from Maru will discuss why behavioural science is crucial to better understanding human behaviour, reducing bias and, ultimately, predicting outcomes. Amy and Kyle will walk through their ground-breaking research that leverages System 1 based tools and behavioural science techniques to understand the issue of customer engagement in measurement tools.
Behavioural Insights, TD
Amy leads TD's Behavioural Insights Practice with a focus on optimizing banking experiences across the TD footprint through the understanding, application, and testing of behavioural science. As a part of the Customer Experience & Insights Team, she uses behavioural science to solve irritants and enhance the customer experience. Amy has a Master's in Behavioural Science from the London School of Economics and a Master's in English Literature from TMU.
SVP, Maru/Matchbox
Kyle is an SVP with Maru's custom research and advisory practice. Applying behavioural science frameworks to traditional market research, Kyle designs and executes research programs that optimize the mix of human input and innovative tools such AI, advanced analytics, and Maru's proprietary System-1 based solutions.