Artificial Intelligence (A.I.) is reshaping the world, and the insights industry along with it. The CRIC A.I. Task Force has curated this session to help accelerate the responsible use of A.I. in the research, analytics, and insights industry. This session will feature:
→Highlights from CRIC’s Survey of Industry Leaders on the State of A.I. Adoption by Canadian Insights Agencies.
→Introduction of CRIC’s A.I. Guiding Principles, helping to shape the strategic, ethical, and responsible use of A.I. in our industry.
→Key questions informed by ESOMAR 20 Questions for Buyers of A.I.-Based Services for Market Research and Insights.
→An interactive panel discussion on how agencies and end clients are currently using A.I., how they plan to use A.I. in the future, and challenges/concerns around the use of A.I. in professional settings.
SVP, Ipsos
Paul Acerbi is a seasoned professional with over 25 years of experience in the industry. As a trusted advisor, he has worked with renowned global brands such as BRP, Unilever, The Home Depot, Ferrero, Diageo, Sapporo, and Nike. In 2020, Paul joined the Ipsos Client Organization as a Client Officer, where he excels in connecting the dots between diverse stakeholder groups within both client and Ipsos organizations. His expertise lies in providing context, meaningful insights, and facilitating actionable strategies to enhance the value delivered by Ipsos.
In addition to his role as a Client Officer, Paul is Ipsos Canada’s AI Adoption Team Lead and a member of Ipsos' Global AI Team and sits on Ipsos North American’s AI Steering Committee. He is passionate about the intersection of AI and market research and has led a session on AI's impact on the research industry for the Canadian Research Insights Council's (CRIC) CEO Forum.
Paul is also actively involved with CRIC, where he serves as a member of the CRIC AI Committee and Co-Chair of CRIC's AI Ethics Subcommittee. In these roles, he contributes to shaping the future of AI in the Canadian marketing research landscape while ensuring the ethical application of AI technologies.
Vice-President, Analytics, Leger, (Moderator)
Aksel joined Leger in 2021 as the vice-president of Analytics with the mandate of advancing Leger’s Analytics offering. He has spent the last 15 years working with world-class brands and serving management at the highest levels spanning several industries, including entertainment, media, aerospace, banking, retail, energy and more.
A seasoned leader in establishing and reinforcing data-centric cultures in organizations, he has vast experience in empowering and influencing leaders to root their decisions in data fueled insights and help bring the big picture to light. Through the development of analytical capabilities (tools, processes and talent), he is recognized for his ability to influence at all levels of the hierarchy and develop state-of-the-art advanced analytics data products that serve the business.
Aksel has a Bachelor of Engineering (BEng) from McGill University and an MBA from HEC Montréal.
CEO, Nexxt Intelligence | inca
Linda has been working in the marketing research industry for over 20 years. Based in
Montréal, Linda Di Luzio is currently the Director of Market Insights at Bell, Canada’s
largest communications company. Since joining Bell in 2005, Linda has held various
roles within the organization and, in 2013 took on the responsibility of leading a brilliant
group of researchers and analysts. In this capacity, she is beyond proud of all the
insightful contributions put forward by her team members for the betterment of the
company, its customers and Canadians alike, most especially as it pertains to Bell’s
commitment to mental health (Bell Let’s Talk) and creating positive outcomes for
society, communities and employees (Bell for Better).
Prior to joining Bell, Linda held leadership roles at Vodafone New Zealand and
Environics Research Group (now Illumina Research Partners). An academic at heart,
she also teaches Marketing Research at McGill University since 2013. Teaching
University students keeps her up to date with the latest industry trends as she is shaping
the minds of future marketers and business leaders. Linda holds a doctorate in
Sociology from The University of Calgary and a law degree from l’Université de
Montréal.
Linda has served on various boards of the marketing research and insights industry in
Canada such as the former MRIA (both the National and Quebec chapters) as well as
the Insights Association, and is also involved with outfits that are aligned with her
values and convictions, including women and their fight against cancer.
She is fluent in English and French and can hold a conversation in Italian and Spanish.
She is a voracious reader, a theatre enthusiast and a self-proclaimed travel junkie.
Having lived in three Canadians provinces (Québec, Ontario, Alberta), including a
stint in New Zealand, Linda calls home wherever her husband and daughter.
Director, Market Insights, Bell
Linda has been working in the marketing research industry for over 20 years. Based in
Montréal, Linda Di Luzio is currently the Director of Market Insights at Bell, Canada’s
largest communications company. Since joining Bell in 2005, Linda has held various
roles within the organization and, in 2013 took on the responsibility of leading a brilliant
group of researchers and analysts. In this capacity, she is beyond proud of all the
insightful contributions put forward by her team members for the betterment of the
company, its customers and Canadians alike, most especially as it pertains to Bell’s
commitment to mental health (Bell Let’s Talk) and creating positive outcomes for
society, communities and employees (Bell for Better).
Prior to joining Bell, Linda held leadership roles at Vodafone New Zealand and
Environics Research Group (now Illumina Research Partners). An academic at heart,
she also teaches Marketing Research at McGill University since 2013. Teaching
University students keeps her up to date with the latest industry trends as she is shaping
the minds of future marketers and business leaders. Linda holds a doctorate in
Sociology from The University of Calgary and a law degree from l’Université de
Montréal.
Linda has served on various boards of the marketing research and insights industry in
Canada such as the former MRIA (both the National and Quebec chapters) as well as
the Insights Association, and is also involved with outfits that are aligned with her
values and convictions, including women and their fight against cancer.
She is fluent in English and French and can hold a conversation in Italian and Spanish.
She is a voracious reader, a theatre enthusiast and a self-proclaimed travel junkie.
Having lived in three Canadians provinces (Québec, Ontario, Alberta), including a
stint in New Zealand, Linda calls home wherever her husband and daughter.
Vice President and Managing Partner, Canadian Viewpoint and co-chair CRIC AI Committee
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