Steve Mast

Chief Product Officer, Sago

In Steve Mast’s 20+ years as an executive, he knows the importance of balancing human needs with business ones. Originally trained in architecture, Steve’s career evolved into game design and, ultimately, marketing and innovation. Steve is a holistic leader who has had many business functions under his purview. His current leadership roles include Chief Product Officer at Sago and Chair of the Board at the Canadian Marketing Association. Steve guides organizations through transformation and believes in taking a future-forward approach to leadership, working to be ahead of the curve. Steve’s philosophy is simple—success is measured by what you do and not what you say. He aims to motivate through inspiration and critique with empathy as he knows people are the backbone of any great organization and essential to true innovation.

Session: Virtual Respondents Powering the Future of Creative Agency Insights

In a little more than a year, Generative AI has grabbed the attention of the research industry. Some organizations are embracing this technology, while others are watching from the sidelines with a mix of skepticism and curiosity. An emerging and controversial area is using Generative AI and proprietary models to simulate research activities with virtual respondents. Join Ron Tite, Church + State Founder and Chief Strategy & Creative Officer, and Steve Mast, Chief Product Officer at Sago, as they share key learning from a recent pilot and uncover how this technology can change the way we see insights and look at innovation.