Chief Client Officer, Sago
In a little more than a year, Generative AI has grabbed the attention of the research industry. Some organizations are embracing this technology, while others are watching from the sidelines with a mix of skepticism and curiosity. An emerging and controversial area is using Generative AI and proprietary models to simulate research activities with virtual respondents. Join Ophelie Zalcmanis-Lai, Church + State Director of Strategy, and Steve Mast, Chief Product Officer at Sago, as they share key learning from a recent pilot and uncover how this technology can change the way we see insights and look at innovation.