Todd Trautz

CIO, Maru/Matchbox

Todd is a 20+ year research veteran who has developed products across categories such as not-for-profits, media, advertising, and marketing. Author of the book Feel, Behave, Think – the Pathway to Human Decision-Making, Todd is passionate about creating and integrating behavioural science methodologies to provide a more holistic view into how consumers interact with brands.

Session: Understanding How Fast Implicit Alignment Drives Behaviour

Building from the wealth of work conducted in behavioural science academia over the past 20 years, we performed quantitative research-on-research studies to demonstrate the strength of the relationship of fast implicit data with consumer behaviour. While many brands recognize the importance of implicit data, the strength of the relationship with behaviour needs to be more understood and valued. We demonstrate and affirm the work in academia that consumers' fast implicit responses are measurable predictors of behaviour and inextricably related. For brands, this provides insight into the consumer heuristic and reveals how to impact behaviour directly and meaningfully.