Amy Loyst

Behavioural Insights, TD

Amy leads TD's Behavioural Insights Practice with a focus on optimizing banking experiences across the TD footprint through the understanding, application, and testing of behavioural science. As a part of the Customer Experience & Insights Team, she uses behavioural science to solve irritants and enhance the customer experience. Amy has a Master's in Behavioural Science from the London School of Economics and a Master's in English Literature from TMU.

Session: Using Behavioural Science to Understand Engagement in Customer Experience Measurement

In this session, TD's Amy Loyst along with Kyle Davies from Maru will discuss why behavioural science is crucial to better understanding human behaviour, reducing bias and, ultimately, predicting outcomes. Amy and Kyle will walk through their ground-breaking research that leverages System 1 based tools and behavioural science techniques to understand the issue of customer engagement in measurement tools.