Ryan Little

Sr. Manager, Strategy & Insights, Labatt Breweries of Canada

Ryan joined Labatt Breweries of Canada (cc ABInBev) in 2016 working through a variety of commercial roles in marketing, trade marketing and sales intelligence before joining the Strategy & Insights team. Leading total portfolio initiatives and driving consumer strategy for the largest beer brands in the country, Ryan has worked across a variety of award-winning campaigns and supported multiple brand repositioning initiatives. At Canada’s largest beer and beyond beer company, Ryan is empowered to think long-term and drive the evolution of solving consumer problems using the latest consumer led frameworks and tools. Ryan graduated from Wilfrid Laurier University in Waterloo with an Honours BBA.

Session: Closing the Evaluation-Ideation Loop With AI

As insights and marketing professionals, we’re experienced in conducting research to inform go-to-market concepts and messages. But, how can we more directly implement what we’ve learned from previous research into future ideation? Join us for an exclusive session where we showcase an exciting approach to brand marketing promotion ideas, leveraging AI to drive innovation. Discover how we used Dig Insights’ proprietary AI-based Open Text Analytics Platform (OTAP) to analyze key themes in beer and beyond beer brand marketing promotion ideas. By identifying common elements of top-performing promotion ideas from survey research, we then prompted Dig Insights’ proprietary Idea Generation tool to create additional, tailored promotion ideas for each brand. This cutting-edge methodology not only provides approaches for managers and senior leaders but also ensures that insights from successful promotions inform the next cycle of ideation. Don't miss this opportunity to gain valuable insights into the transformative use of AI in brand marketing and to discover actionable strategies for enhancing your promotional efforts. Join Jess Collins, AVP of Insights at Dig Insights and Ryan Little, Sr. Manager, Strategy & Insights at Labatt Breweries of Canada, while they discuss the future of brand marketing and gain practical insights that will keep you at the forefront of the industry.