Jess Collins

AVP, Insights, Dig Insights

Jess Collins, Associate VP, Insights - Jess is an experienced market researcher with a graduate degree in Sociology. Her analytical drive led her to pursue a path in research after working in digital marketing strategy. A member of the Dig Insights team for the last 3 years, she previously spent 5+ years at Maru/Matchbox. She has worked with Canadian and U.S. clients across a wide range of industries, including beverage alcohol, consumer packaged goods, telecommunications, QSR, and more, leveraging a range of quantitative and qualitative approaches.

Session: Closing the Evaluation-Ideation Loop With AI

As insights and marketing professionals, we’re experienced in conducting research to inform go-to-market concepts and messages. But, how can we more directly implement what we’ve learned from previous research into future ideation? Join us for an exclusive session where we showcase an exciting approach to brand marketing promotion ideas, leveraging AI to drive innovation. Discover how we used Dig Insights’ proprietary AI-based Open Text Analytics Platform (OTAP) to analyze key themes in beer and beyond beer brand marketing promotion ideas. By identifying common elements of top-performing promotion ideas from survey research, we then prompted Dig Insights’ proprietary Idea Generation tool to create additional, tailored promotion ideas for each brand. This cutting-edge methodology not only provides approaches for managers and senior leaders but also ensures that insights from successful promotions inform the next cycle of ideation. Don't miss this opportunity to gain valuable insights into the transformative use of AI in brand marketing and to discover actionable strategies for enhancing your promotional efforts. Join Jess Collins, AVP of Insights at Dig Insights and Ryan Little, Sr. Manager, Strategy & Insights at Labatt Breweries of Canada, while they discuss the future of brand marketing and gain practical insights that will keep you at the forefront of the industry.